At WBR Hat Co., we’re more than just a hat brand—we’re a celebration of rugged adventure and timeless Western spirit. Based in the heart of East Texas, our hats are inspired by the bold and fearless, blending classic grit with modern style. Whether you’re chasing sunsets, hitting the trail, or owning the night, our caps are crafted to match your journey.

Born from a passion for ranching, the great outdoors and a love for authentic, high-quality gear, WBR Hat Co. creates hats that stand out and hold up. We believe in living boldly, staying true to your roots, and wearing a hat that tells your story.

Adventure awaits. Wear it well.